Transforming refugees into entrepreneurs using alternative finance.




Refugees are excluded - they lack the social networks to help them access opportunities & they lack credit profiles to help them access financial services.

There are over 70 m refugees globally - 90% of them are based in the developing world. The UN is struggling to cope with this growing number of people. The numbers are growing by 300,000 a year. Climate change, conflict and economic collapse are 3 of the biggest drivers.




We support refugee communities to take ownership of their own lives using alternative finance streams like crowd funding campaigns and arts sales. These campaigns support the local community as well as the refugee communities. 

We have 3 live campaigns at the moment: 

  1. Merchandise for Refugees - Here we help local artists and designers sell their art work and design on every day items like phone cases, coffee cups, etc.  A share of the profits helps them earn a living and another share supports refugees access entrepreneurship. More here

  2. Arts4Refugees - Here we support local London artists sell their artwork.  Profits support the artists earn a living and refugees access entrepreneurship. More here.

  3. Designers for Refugees - Here we work with local designers to pre sell their designs. The orders these campaigns generate are produced by women artisans in the Swat Valley.  Here we organise 3 campaigns a year More Here.  

The first two campaigns are e-commerce based campaigns.  We are just starting off and need help in generating traffic and building awareness about them.  

The third campaign - we are working on the pre marketing for the autumn campaign.  This means we are looking for designers to join us, building awareness of the campaign among the target segments, attracting influencers to join us and along with understanding where the problems are in our marketing funnel. 



  • Communities

  • Humanitarian Aid

  • Social Welfare

  • Culture

  • Environment




Zufi Deo - Co Founder. He has been with the project from the very start. He was part of the founding team that won the Infosys Challenge for Financial Inclusion at the UNICEF FinTech Jam for Good in London. He organises the volunteer program and works with the volunteers.




The standard commitment we ask our volunteers for is 6-8 hours per week for 3 months. We discuss what area they would like to support us on within the broad areas like marketing, web design, etc and then work with them. We organise weekly meetings to discuss progress and any concerns. Volunteers can work virtually as well, so you don't need to be London/UK based. 

In terms of specific skills set:


  • Digital marketers who can help us boost our presence on a limited budget. This is for all the 3 campaigns. 


  • Web developers to organise our AR app.  We are looking for developers with an interest in developing an AR - our previous volunteer has done some here. However, it is not complete.  We also have been working on the concept for 6 months. 


  • We have a strong emotive message. Refugees are looking to take ownership of their own lives. We need extra hands to help us articulate all the information into blog posts and videos to share with the public.





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