Manage Community

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MANAGING YOUR COMMUNITY

Managing a community is just as important as getting it started.

This is your guide to how to do it - from keeping community members engaged to ensuring you have the right structure and the right people in place to make it as effective as possible.

 
 
 
 

 
 
 

1. MANAGEMENT

The most important factor that determines the success of a community is the Community Manager.

We aim to make it as easy as possible for Community Managers to be able to manage their communities.

This section is aimed at helping Community Managers to manage their community - whatever its size!

 

 

TIPS

A Community Manager with around 10 hours a week can manage a community of up to 100 people effectively.

But the more time they can give, the more they can do, and the more the community can grow!

 
 
 

ROLE

 

 

Becoming a Community Manager might be the most effective and meaningful thing you ever do to make change happen.

It provides the opportunity to empower people to make the change you want to see, while you learn a range of skills that will be of value in whatever you do.

It does take some commitment if you are going to make it a success, but it is totally worth it!

 
 
 
 

RESPONSIBILITIES

As a Community Manager you have a wide range of responsibilities, including:

  • Growing the community
  • Ensuring members stay engaged
  • Helping to facilitate creation of projects

This might seem like a lot, but to make it easy, we provide Community Managers with the tools, tips and platform to make managing a community fun, flexible and effective.

We also recommend that larger communities (with 100+ members) have more than just a single Community Manager to manage the community (see ‘Structure’ below), so you don’t have to do everything!

 

 

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2. ENGAGEMENT

Keeping members of your community engaged is key to having new projects being created and ultimately making change happen.

 
 
 
 

FACEBOOK

Keep your community members engaged on your Facebook group by posting fun and engaging content (and encourage members to do the same!).

This could be anything from:

  • Relevant news articles and videos

  • Asking new members to introduce themselves

  • Getting members to suggest organisations doing amazing work to support a cause.

You will have a lot of people in your Facebook community who may just be waiting to join a project that needs their skills.

 
 
 
 

SLACK

Slack is the place where project teams will get most of their work done.

It can be useful to contact specific individuals within your community on Slack to make sure that their projects are progressing well and just say hi!

It can also be good to encourage conversations on your community Slack channel so that members of different project teams can keep people updated with how they are progressing. They can also use it as an initial place to ask for specific skills or advice they might need.

 
 
 
 

WE MEETUPS

We Meetups are online and offline meetups that enable members of a community to connect, develop ideas and form project teams.

They are really simple to host, but can provide a great way to get members engaged in being an active member of your community.

If your community is generally located in the same area, you can host a We Meetup offline. Otherwise, you can do it through an online conference.

 

TIPS

You’ll find more information about We Meetups in ‘We Connect: Create Ideas’, including how to set them up and the best structure to use.

 
 
 

 
 
 

3. STRUCTURE

As you grow your community, you may need more than just a Community Manager to ensure that it operates as effectively as possible.

Whether you have 10 people in your community or 1,000s, we have some tips to help you manage your community - whatever its size.

The size of your community will determine the people that you need in order to ensure that it will be able to effectively fulfil its purpose.

 

 

TIPS

The positions and structures outlined below are just guidance.

You can adjust the structure and positions depending on how you want your community to develop and the people that you might already have involved.

 
 
 

1-100 PEOPLE

Community Manager - with about 10 hours a week should be able to manage a community of up to 100 people.

The role generally includes:

  • Growing the community
  • Ensuring members stay engaged
  • Helping to facilitate creation of projects
 

TIPS

You can always look to get additional support from members of the community when you might need it.

 
 
 

101-1,000 PEOPLE

Head of Projects

  • With a slightly larger community, you should have quite a few projects being developed. Project ideas become created projects. Created projects stay on track as they are developed. Projects successfully deliver the change they aim to make.

Head of Marketing

  • They can help to promote community projects more extensively to ensure that they get people with the skills they need. They can also help to further grow the community and shout about its successes.

Head of Events

  • You will likely want to host a number of We Meetups and potentially other events to engage and grow your community event further. A Head of Events can take responsibility for creating, organising and delivering events for your community.
 
 
 
 

1,001+ PEOPLE

Head of Design

  • If you are going to want to promote your community widely, you will probably need graphics created for social media, as well as potentially for materials for events you might hold, or anything else. A Head of Design can help you to do this when you need them.

Head of Research

  • To ensure you community is effective and to grow it further, you will want somebody on hand who can research relevant organisations you can partner with, projects that your community could support and who knows the key challenges your community is looking to solve. This can be exceptionally impactful in growing your community and its impact.

Head of Strategy & Fundraising

  • If you really want to take your community to the next level, money and a well-thought out strategy will help you to get there. A Head of Strategy & Fundraising can help to guide your community’s broader strategy while enabling you to gain funding that can help you to grow your community, hold more events, and make your community self-sufficient.
 

TIPS

The more people that you can get involved in managing the community, the more that you will be able to do.

These are just some of the minimum requirements to effectively manage a community depending on its size.

 
 
 

 
 
 
 

GROWING YOUR COMMUNITY

 

Dicover ways to grow your community.

 
 
 
 
We Make Change